BoxCast Features, New Post

How to Re-Broadcast Your Live Streams

This post demonstrates the value of using Simulated Live. It's part of our series on BoxCast Features.

With Simulated Live, you can reach audiences who missed the original stream by re-broadcasting recorded or uploaded broadcasts to any destination at any time. Organizations can use re-broadcasting to grow their viewership, protect their content, broadcast announcements, and increase their engagement on various social platforms. 

In this post, we'll explain what Simulated Live is, and discuss the impact it can have on your organization's video strategy. Then we'll show you how it works. 

Simulated Live vs Recorded Broadcasts

It's important to distinguish between a recorded live stream and a simulated live stream. A recorded live stream is video content that has occurred in the past, and available for on-demand viewing at any time. Simulated Live, on the other hand, is a unique way to take a recorded video and display it as if it were live. The viewer experience is very similar to the original broadcast. 

 

Benefits of Re-Broadcasting

Growing Your Viewership

Work, travel, and busy schedules are all factors that can keep people from tuning into live streams. If you have viewers that can't watch your broadcasts live, re-broadcasting is a great way to catch them at a later date, and increase the broadcast's exposure altogether. 

 

Protecting Your Content

Live events are unpredictable, and not everyone is comfortable streaming without any buffer to correct mistakes. With Simulated Live, you can upload an edited version of your broadcast to BoxCast , and re-broadcast it to your audience later on. 

 

Announcements

If you have other recurring video, like weekly announcements, you can also use Simulated Live to broadcast that pre-recorded content to your community.

Increasing Engagement

On social media, live video is far more engaging than recorded content. In fact, more than one in five Facebook Videos are Live, and are watched three times longer than pre-recorded videos. (Source: Go-Globe)

Similar to simulcasting, Re-broadcasting your live streams is a great way to increase your engagement on these platforms. If you are re-broadcasting to any social sites, we highly recommend you ensure someone is available to moderate any comments or live chat. 

 

How to Re-Broadcast your Live Streams with BoxCast

The process of creating a Simulated Live broadcast is very similar to scheduling a regular broadcast in the BoxCast Dashboard. Users can  set a future date and time for their broadcast, and simulcast it to other social destinations like Facebook and YouTube. 

Simulated Live gives broadcasters plenty of options to decide when they want to re-broadcast . They can set their live streams to re-broadcast before they go live, after the fact, or even while the event is broadcasting. 

Here's how it works:

 

Final Thoughts + Further Reading

Re-broadcasting isn't the only thing you can do to enhance your broadcasts. Here's more on the little things that can take your live stream to the next level.

Happy Streaming 😃!

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