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Church + House of Worship, Church Social Media, Sermon Sharing

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Maximizing Church Social Media for Outreach + Engagement

Social media can have an incredible impact on church outreach and engagement. With billions of people on platforms like Facebook, Instagram, YouTube, and more, the potential for connection is boundless. In this post, we dig into that and outline how you can maximize social media to amplify your church's online presence and deepen connections in the digital age.

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Table of Contents


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3 Benefits of Social Media for Church Outreach

Social media allows you to share your church’s message, connect with new members, and strengthen relationships with existing ones. By having a strong presence and effectively using social platforms, you can expand your reach, engage your community, and positively impact the digital world.

1. Reach people beyond the physical boundaries of your church.

Social media platforms have become powerful tools to help your church to reach a wider audience and engage with the community. Because billions of people use Facebook, Instagram, YouTube, and other platforms, the potential for outreach is immense. By multistreaming live events to various social destinations, you can broadcast your services and happenings to anyone with an internet connection. This opens up opportunities to reach people who may not be able to attend in person, including those who are homebound or living in different areas.

2. Share inspiring and uplifting content.

Try to post things that resonate with people in their daily lives — like Bible verses, encouraging quotes, and testimonies. This can provide spiritual guidance and support to members of your online community. Social media also enables you to share updates about upcoming events, volunteer opportunities, and community initiatives in your church, which fosters a sense of belonging and involvement among your followers.

3. Engage in meaningful conversations with your audience.

Social media allows you to facilitate and participate in two-way communication, where followers can comment, ask questions, and share their thoughts. This creates a sense of community and connection because members can interact with one other as well as church leaders. By actively engaging with your online community, you can build relationships, offer support, and provide a space for people to share their experiences and testimonies.


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Use Video Content from Your Live Streams

One of the most impactful ways to engage with your church community on social media is to use video content from your live streams. Live streaming lets you broadcast your church services, events, and special programs in real time to your online audience. By capturing these moments on video, you can repurpose the content for your social media platforms to increase your outreach and engagement.

Consider these strategies to effectively use video content from your live streams:

Highlight key moments.

Identify the most impactful and inspiring moments from your live stream and create short clips or highlights. These can be shared on social media platforms to capture your audience's attention and encourage them to watch the full video.

Create teaser trailers.

Before a live streamed event or special program, create short teaser trailers to generate excitement and anticipation. These trailers can be shared on social media platforms to promote your upcoming event and attract viewers.

Share behind-the-scenes footage.

Give your online community a glimpse behind the scenes by sharing exclusive footage from your live streaming setup, rehearsals, or interviews with church leaders. This can create a sense of connection and transparency, making your audience feel more involved.

Encourage user-generated content.

Invite followers online to share their own videos related to your church or its mission. This can include testimonies, personal reflections, or even creative content inspired by your messages. Encouraging user-generated content can engender a sense of ownership and engagement among your followers.

Videos have the power to capture attention, evoke emotions, and convey messages effectively. This makes them a valuable tool for church social media outreach. Using video content from your live streams gives you the ability to engage your church community in a more immersive and interactive way.

Watch our BoxCast Podcast episode about Social, Simulcasting + Switch-Ups.


Create Compelling Visuals + Graphics

In the digital age, visuals and graphics play a crucial role in capturing attention and effectively conveying messages. By creating compelling visuals for church social media outreach, you can significantly enhance your engagement and reach. Here are some ways to do this:

Use eye-catching images.

Choose visually appealing images that align with your church's message and values. These can include photos of your church building, worship services, community events, or even scenic landscapes that evoke a sense of peace and serenity.

Design branded graphics.

Develop a consistent visual identity for your church by designing branded graphics. This can include a logo, color palette, and font selection that reflects your church's unique identity. Use these branded graphics consistently across social media platforms to establish a cohesive and recognizable presence.

Incorporate typography.

Experiment with different fonts and typography styles to make your text visually appealing and easy to read. Consider using bold and impactful typography for key messages or Bible verses while maintaining clarity and legibility.

Use video thumbnails.

When sharing videos on social media platforms, choose attention-grabbing thumbnails that entice viewers to click and watch. Thumbnails should accurately represent the content of your videos and be visually appealing.

Create infographics.

Infographics present information in a visually appealing, easily digestible format. They can share stats, key messages, or step-by-step guides related to your church's mission or events. Infographics are highly shareable and can help increase your reach on social media.

Investing time and effort into creating compelling visuals and graphics can make your church's social media posts more engaging, memorable, and shareable. Visual content can evoke emotion, convey messages effectively, and capture your audience's attention.

Tip: If you don’t have design expertise or a dedicated graphic designer on staff, we recommend starting with Canva. Canva is a tool that empowers you to create various graphics from templates — and even incorporate your church’s brand — without having any prior design experience. They have free and paid plan options.


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Engage Your Online Community

It’s essential to engage your online community to build relationships, foster a sense of belonging, and encourage active participation. Here are some strategies to effectively engage with your online church community on social media:

Respond to comments and messages.

Regularly monitor your social media platforms and respond to comments and messages promptly. This shows you value and appreciate the engagement of your followers, and encourages further interaction.

Ask thought-provoking questions.

Spark meaningful conversations by asking thought-provoking questions related to your church's teachings or current events. Encourage your followers to share their thoughts, experiences, and opinions, and respond to their comments to keep the conversation going.

Share user-generated content.

Show appreciation for your online community by sharing their user-generated content. This can include testimonies, artwork, or personal stories about your church's impact. By sharing their content, you acknowledge their contributions and strengthen the sense of community and connection among your followers.

Conduct live Q+A sessions.

Host live Q+A sessions on social media platforms, where followers can ask questions and engage in real-time conversations with church leaders. This provides an opportunity for direct interaction and deeper engagement with your online community members.

Feature member spotlights.

Highlight people from your church community and their stories of faith, resilience, or service. This not only celebrates their contributions, but also inspires and encourages others.

Engaging with your followers on social media shows you care about their thoughts and experiences, and creates a space for meaningful conversations and connections.

Tip: You can use BoxCast Producer to host a Q+A session. Producer lets you live stream right from the browser on your computer and includes a Viewer Chat feature that enables your audience to interact and ask questions. You can use this feature for free with any BoxCast paid subscription plan.

Get a demo from a BoxCast expert to discover more tools that can help you stay relevant in the constantly evolving digital landscape.

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What social media platforms are best for churches?

Based on your community's demographics, your audience might spend time on various online platforms. Facebook, YouTube, and Instagram are generally the most popular video-based platforms, while TikTok is an excellent option for shorter clips and tends to attract younger viewers.

Is it better for churches to post short or longer videos on social media?

Short videos get better engagement and visibility on social media platforms, so we highly recommend creating clips to draw in new viewers. YouTube and Facebook are great platforms for more in-depth, long-form content.

How often should churches post on social media?

This metric changes over time, but generally, social media platform algorithms reward accounts that post frequently by giving them more visibility. Post as often as your team has the time and energy, and don’t worry too much about overwhelming your followers. They likely won’t see everything you post.

Should churches recycle content on social media?

Absolutely! Even if you posted a video several months ago, new followers may not have seen it, so it's worth reposting. Additionally, you can modify the content slightly to better suit different platforms. For example, you can post the full video on YouTube, while also sharing shorter clips on other platforms. Don't be afraid to mix things up and experiment!


Final Thoughts + Further Reading

By tapping into social media, your church can go beyond its physical limits and build meaningful connections within the community. Live streaming services, sharing inspiring content, and chatting online can create powerful outreach opportunities.

Check out these articles for more tips on boosting your church's online presence: