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How Much Does Live Streaming Cost?

This post talks about the price of starting to live stream. It breaks down different things to consider when beginning to look at your budget. It's part of our series on how to start live streaming.

If your organization is thinking about live streaming its events, one of the first questions that will undoubtedly come up is “So, how much does it cost?”

Let's break it down. This post will outline three main factors to consider when determining your budget.  

Table of Contents

Camera + Production Equipment

If you already have a camera and production equipment, feel free to move ahead to the next section. If you don't, read on.


While cameras range in cost from under $200 to over $8,000, the one you choose will ultimately depend on your video production capability and what you’re looking to do with your stream.

Some questions to consider include:

      • What features are most important to you?
      • What quality level would you like to capture video in? 720p? 1080p? 4K?
      • Will you use your camera in various environments (indoor/outdoor)?
      • How many camera angles do you want to incorporate into your stream? (You will need a video switcher for this)

There are many great camera options out there. Here are a few posts you might find helpful in your search:

The Best Video Cameras for Live Streaming

The Best 4K Cameras for Live Streaming

Production Equipment

If you are looking to add more than one camera to your stream, you will need to look into video switchers. These devices can range from around $900 to $5000 depending on features, inputs, etc.

Some questions to consider include:

      • What features are most important to you?
      • How many video inputs do you need?
      • How do you want your switcher to fit into your workflow?

Here are a few posts you might find helpful in your search:

The Best Live Streaming Equipment for Every Level

Roland V1-HD: A Customer Review


When it comes to live streaming, you need a way to convert the video from your camera into a format that can be watched online. That’s exactly what your encoder does. An encoder captures your content, compresses it, and sends it to the internet so that it can be watched by your audience.

As far as encoder cost is concerned, there’s a wide range of available pricing. Depending on what you’re looking for, you can find encoders for anywhere from $200 to $20,000.

When you’re weighing your options, you’ll find that there are hardware encoders – pieces of equipment solely devoted to encoding – and software encoders – programs that run on your computer. The thing is, computers weren’t made to encode. Encoders are.

Not only are hardware encoders often cheaper than their software counterparts, but they typically offer a more responsive experience, including smoother graphics and much higher frame rates. Hardware encoders also feature video specific inputs such as SDI and XLR inputs, such as on the BoxCaster Pro

For other reasons why we believe hardware encoders are better than software, read 8 Reasons Why Hardware is the Best Option For Streaming.


Live Streaming Plan

The live streaming provider you choose will absolutely impact your streaming costs. You have many providers to choose from, all of whom offer different features at different costs. Choosing the right streaming solution, however, can be complex.

The Social Destinations

Some solutions, like Facebook Live and YouTube Live, are free.  But there are inherent costs to those solutions, including that you won’t have a support team ready to help you should something go wrong and that you’re at risk of irrelevant and/or embarrassing ads interrupting your stream. (We wish pastors were kidding when they’ve told us horror stories of Trojan condom ads interrupting their free Sunday Service live streams.)

Click here to learn more about How BoxCast Compares to Facebook Live and YouTube Live.

The Subscription Streaming Providers

When you decide that a great streaming service is something worth paying for, you’ll find that companies charge anywhere from $20/month to $1,000/month for unlimited video streaming. 

Make sure to challenge streaming companies on how they define “unlimited.” Some companies may cap the amount of viewers your streams can have before bumping you into a new price plan. Other companies may cap the amount of events you’re allowed to stream per month.

At BoxCast, when we say “Unlimited Streaming,” we truly mean unlimited — as many events and as many viewers as you’d like. Stream to your heart's content!

With such varying price tags, it’s important you know exactly what you’re getting. As you talk to sales reps, be sure to ask these questions:

      • What is included in the quoted price?
      • Are there additional costs for increased viewership or storage?
      • Are there additional costs for extra features?
      • Are there discounts for annual vs monthly payments?
      • Do I have to sign a contract or is this month-to-month?
      • Are there startup costs such as cameras and equipment or one-time fees?

Final Thoughts + Further Reading

For other helpful pointers to help you navigate your search for a streaming provider, download this free Buyer’s Guide to Live Video Streaming

Download the Buyer's Guide to Live Video Streaming

As you can see, the cost of live streaming depends on what you’re looking to do with your production. To learn more specifics about BoxCast pricing plans, visit www.boxcast.com/pricing.