On May 2, Floyd Mayweather, Jr. and Manny Pacquiao will meet in the most anticipated boxing match this century. Revenue, both ticketed and pay-per-view, is expected to shatter records.
Should this mean anything to your sports team?
Short answer: yes.
Pay-per-view is alive and well
Tickets to watch the Mayweather-Pacquaio fight in your home are going for $89.95, with some providers charging $99.95 for the HD-quality viewing experience. Despite the highest PPV price tag in the history of of boxing, analysts anticipate that nearly 3 million homes will purchase tickets. If these projections are correct, revenue will approach $270M, entirely overshadowing the previous records.
If you have an audience, you can monetize it
The size of your audience isn’t as important as you think. Even with just 100 people interested in watching your event, you’re in a great spot to generate revenue. Charge $10 per ticket and you’ll have easily earned $1,000 in pay-per-view revenue. No matter your following, people will pay for content they want to see. As you continue to live stream, you’ll build an online community. Your audience will grow, leaving you with more money in the bank.
Targeted audiences are best
People want access to exclusive content, so events not shown on television can create some of the best pay-per-view experiences. Though cable channels have caught onto this phenomenon and are making more games available, you offer your audience an exclusive peek into whatever sport or game you’re streaming. This narrowly targeted audience means your viewers are likely to want to see your event...and pay for it.
Your fans want to see your content. By ticketing your events, you’re in a unique spot to generate revenue for your program while exposing fans to online content they’ve never been able to see before. Your team and your audience will be better for it.