Sports Live Streaming

How to Add Sponsors and Ads to Your Sports Live Stream

This post covers how to make money from a sports live stream with sponsorships using the Graphic Overlays feature from BoxCast. It's part of our series on sports live streaming.

Many organizations use their live streams to make money. There are a variety of options for monetization.

1. You can use ticketing to charge your viewers to watch.

2. You can use Graphic Overlays to display ads overtop or during breaks in your broadcast.

In this article, we will address the second method. We aren't going to be talking about how to go about finding sponsors for your stream (if that's what you're looking for, this post might be helpful), but rather how to go about adding them to your broadcast.

A Platform that Supports Your Organization

You can't monetize your content on every streaming platform. On Facebook Live, unless you are a top tier publisher, it's not allowed. YouTube Live will run its own third party ads and give you a super small cut of the revenue (there's also reason to believe that Facebook is about to do this as well).

Furthermore, with these platforms and most others, you don't have the ability to easily create overlays and fullscreen page breaks that empower your team to sell ad space or acquire sponsors without the purchase of additional equipment.

BoxCast is different. We are built for your organization and brand and empower you to monetize your content with easy logo and screen overlays.

Sponsorships Powered by Graphic Overlays

Adding sponsors and ads to your live stream is made possible through BoxCast's Graphic Overlays feature.

Using the feature, you can add a logo or watermark to the corner of your broadcast or put up the name of a speaker with a lower third's graphic. You can upload any PNG image to the overlays editor on BoxCast’s Dashboard then push it to the live broadcast. BoxCast’s Graphic Overlays feature allows you to add up to five graphics to the broadcast at once.

Method 1: Logo Overlays

Using an image from your sponsor, you can easily upload your sponsor's logo to the corner of your broadcast. Whether you decide to do that for the entire broadcast or just a certain portion is up to you.

Example: Pregame Show

Capital University in Bexley, Ohio has a sponsorship with Jimmy John's. If you look at the image below, you can actually see that they have a Jimmy John's banner in the arena. That Jimmy John's sponsorship extends to the live stream of their athletic events as well in the form of a pregame show.

Before the game, they use BoxCast's Graphic Overlays feature to overlay the Jimmy John's logo in the top right corner. When the game starts, they can easily remove that logo and replace it with another in-game sponsor or no sponsor at all.

Cloud Overlays

Example: Full Broadcast Sponsorship

Utah Youth Rugby is sponsored by Executech. All portions of all games have the same sponsorship. The league uses the Graphic Overlays feature to place the logo in the top right corner and they leave it there for the entirety of the broadcast.Rugby Sponsor-2

Method 2: Fullscreen Sponsor Pages

Sometimes it makes more sense to run an ad during the break in content (think a timeout or halftime). You can use the graphic overlay feature to similarly run an fullscreen image ad overtop of the video for a period of time, serving as a simplified form of commercial.

While the image switches, your audio feed will continue. If you have a commentator or announcer, you can use the opportunity to talk further about your sponsors.


Final Thoughts + Further Reading

As we talked about previously, ads aren't the only way to monetize your live stream. Here's more on how to use ticketing to make money on your broadcasts.

Additionally, here are some more resources you might find helpful:

What's the Best Frame Rate and Shutter Speed for Sports Video?

The Equipment You Need to Add Announcer Audio to Your Live Sports Streams

The Best Camera Angles for Every Sport 

Become a Live Video Streaming Expert

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