I’m sure you’ve seen it lately — the white ghost in front of the yellow background.
It seems like this white ghost is everywhere these days. That’s because Ghostface Chillah (the ghost’s official name) is the mascot of the fastest growing social media app: Snapchat.
You might be thinking, “What does Snapchat have to do with my church?”
Snapchat is a social media platform that enables users to share pictures and videos privately or publicly with others. The company started in September 2011 and currently has more than 100 million daily active users. That’s serious growth. Not only that, but 30% off U.S. Millennials access Snapchat regularly and there are a total of 9,000 picture messages shared on Snapchat every second.
Every church wants to reach more people and share God’s gospel with others. If your church is on Facebook, Instagram and/or Twitter, you’ve likely realized that those are the online platforms that receive the most amount of attention. Mobile social media apps are where we go to escape: to be entertained, to catch up on news, to discover new places, and to stay connected with friends and family.
If your church wants to grab the attention of your young congregants and other young Christians, the best bet is to meet them where they are: online. This post dives into some some specific reasons why your church should consider signing up for a Snapchat account.
1. SHARE YOUR CHURCH’S PERSONALITY
On Snapchat, each account has followers that view their shared content. Snapchat allows your viewers to gain insider access to what is happening at your ministry. If you’re the lead pastor, use Snapchat’s Story feature to share a few 10-second prayer videos with your audience every morning. Utilize photos and video to give your congregation a behind-the-scenes look at how hard your staff works and what happens day-to-day at your ministry. The storytelling possibilities are endless on Snapchat.
2. GET DISCOVERED EARLY
When it comes to early adopters of new, up-and-coming social media platforms, you’ll find that time and time again the earliest people to use a new platform almost always get the largest followings. When it comes to Snapchat, your church can find new and meaningful ways to share its ministry before a bunch of other churches create accounts.
If you have an associate pastor or a youth pastor, give them access to the account and let them take over once or twice a week. Your youth pastor can use Snapchat to shoot quick videos of youth events and share them with the church’s Snapchat followers. He or she can send out weekly Stories that promote upcoming youth events. Your associate pastor can utilize Snapchat to encourage community members to join small groups. Again, the possibilities are endless.
I realize that creating content on Snapchat consistently is just one more thing you have to do or delegate to a staff member. But looking at the amount of users on the app, it’s impossible to deny that there’s a lot of value in Snapchat.
It’s another way to share God’s glory.
If you’ve never used Snapchat before and would like a quick demo, please ask me. Email me at firstname.lastname@example.org. I’d be happy to quickly walk you through the platform and show you how your church can use it to share your ministry.