Case Studies

Live Streaming Spotlight: Media Tree

Hy-Vee

Customer: Media Tree, Muscatine, IA

What they Stream: A morning show based in a grocery store, highlighting the community

Live Streaming Goals: Engaging the community and marketing the grocery store

The Setup: Multiple Cameras to Sling Studio to RTMP

Destinations: Facebook Live, Periscope (Twitter), YouTube Live

We recently had the opportunity to chat with Chad Yocom, owner of Media Tree, a video production company in Muscatine, IA about how his team uses BoxCast to produce daily community shows for Hy-Vee grocery store.

Having BoxCast on our side is like having an IT guy on our payroll. Small production companies can’t afford that, and the best part is, BoxCast is ridiculously affordable for the reliable and instant service they provide." -CY

What were you looking to solve?

"MediaTree is looking to fill a media void in Muscatine with professional broadcasting of local news, information, and advertising for local businesses. A premier regional grocery store, Hy-Vee, recognized potential in harnessing live stream technology combined with our talented team as a new way to market themselves.

Although Media Tree had great confidence in how the show would look and sound, we had no idea how we were going to pull of the live streaming part of it." -CY

What specific feature do you like most?

"Our favorite feature to BoxCast is that you can schedule the broadcast months in advance while live streaming to websites, social media, and or television." -CY

What's the biggest benefit of using BoxCast?

"No matter how technically advanced your live video switching equipment might be, if your live stream is limited to only one destination, that reduces your reach and ultimately lowers your program’s success.

The huge thing with BoxCast has been their ability to send our live stream to multiple destinations simultaneously. BoxCast makes it possible to reach many diverse target audiences and a range of demographics across many social media outlets.

If you are serious about maximizing your live stream’s visibility, you need BoxCast! Why would you mess around with other providers?" -CY

Would you recommend BoxCast?

"Absolutely, we would recommend BoxCast to all media companies and organizations!" -CY

Is there anything else you'd like to add?

"Media Tree’s professional experience is mostly in commercial production and event coverage with no background in live streaming. Right from the get go, our experience with BoxCast was a Godsend.

The BoxCast team became the foundation in which we relied to understand the technology of live streaming. They never made us feel stupid, even with the most basic problems we ran into.

BoxCast gave us the confidence to jump straight into a live daily talk show inside a busy grocery store. Because of the team at BoxCast always on standby, always ready to assist, we have successfully live streamed a show in this grocery store every morning since February 5th.

Having BoxCast on our side is like having an IT guy on our pay roll. Small production companies can’t afford that, and the best part is, BoxCast is ridiculously affordable for the reliable and instant service they provide." -CY

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