How to Start Live Streaming, New Post

How Your Organization Can Use Emoji in Communications + Announcements πŸ’‘

This post talks about how to use emoji effectively as a means to communicate with your organization's audiences. It's part of our series on How to Start Live Streaming.

What began as a fun addition to person-to-person communication, emoji have now entered the mainstream. More and more organizations are using emoji in a professional communication setting.

Will it last? Is it a fad? Who knows πŸ€”.

You think emoji aren't professional enough for your organization? No problem. Don't use them πŸ™…β€β™‚οΈ.

Side Note: As a marketer, I myself, was a little late to the game. I was dubious at first, but I ultimately came to value the upsides.

Organizations can use emojis to:

1️⃣ To become more approachable and fun

2️⃣ To seem relevant to younger audiences

3️⃣ To create text fields that stand out

 

Ways Organizations Use Emoji

Email Subject Lines

The point of an email subject line is to stand out from other subject lines. Emoji can be a very effective way to do that.

As I write this, yesterday was Cyber Monday. Check out what my email inbox looked like. Which of these are you more likely to click on?

screely-1543334918272 

While this example shows a bunch of sales, you can use an emoji in all sorts of other email subject line contexts.

Note: Emojis may appear differently on various email clients.

 

Conveying Emotions in Text

Emotion is sometimes hard to convey in words 😫. I'm sure anyone can recall more than a few texts or emails exchanged where the audience interpreted the words the wrong way 😬.

An emoji can be a great way to establish and attach feelings and emotions to a body of text 😁.

 

Social Media Posts

There is no place that emoji are more at home than the approachable, fun, crowded world of social media. Social media is where the younger-leaning, more approachable side of your brand lives. It's also a place where standing out means more than other distribution channels. It's a natural fit for emoji.

Note: Emojis may appear differently on various social media platforms

Bullet Points

Whether you usually use dashes, dots, squares, or numbers, emoji make bullet points more fun.

screely-1543507286740

An Example of Effective Emoji Use

The most effective way I've seen emojis used is in the hands of sports communication directors.

Schools and colleges have somewhat standardized event announcements on social media. They share details about the event and relevant links. They use emojis as bullet points. The announcements are fun, visible, and intuitive.

 

 

How to Get Emoji on Your Computer Keyboard

While it's easy to access an emoji keyboard on your mobile device, the keyboard may be less obvious on your computer keyboard. Instead of copying and pasting from Emojipedia, Windows and Mac now both have easy shortcuts:

Windows: Win + period (.) or Win + semicolon (;)

Mac: CTRL + CMD + Space

 

Final Thoughts + Further Reading

Here at BoxCast, we provide live video streaming for organizations. We've made it easy to add emojis to broadcast names and descriptions.

Here's more on how it works.

Happy Streaming πŸ˜ƒ!

 

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