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Church Engagement


How Your Church Should Use Instagram

This post addresses how to utilize the social platform, Instagram to better engage members at your church. It's the part of our series on church engagement.

It’s impossible to ignore the increasing presence of churches on social media. Most churches now have Facebook pages and Twitter accounts, as they've realized that they can use these platforms to further connect and communicate with their community.

As churches seek to connect with their younger members, many have started to consider an additional form of social media: Instagram.

Why Do You Need Instagram?

At  more than 400 million active monthly users, Instagram is becoming an increasingly popular and powerful social network. In fact, the photo-sharing app is growing at a much faster rate than Facebook (its parent company).

On Instagram, users can connect with a global community (not just their immediate network of friends) that shares millions of photos and videos every day. It’s a wonderful platform to find and share inspiring images with like-minded individuals.

Instagram has undeniably become an indispensable social media outlet and is one of the most important for reaching young people.

How Can Your Church Use Instagram?

Once you’re on it, here are some great ways to use it:

  • Share Scripture and memorable quotes from a sermon
  • Provide behind-the-scenes glimpses of what’s happening at church
  • Document church activities and outings
  • Recognize volunteers
  • Announce special events and guest speakers
  • Celebrate milestones
  • Show the church in action

"Follow" other churches to get an idea of what works. Here are three congregations that I think are doing it well. Let your members know that you’re on Instagram and ask them to follow, then follow them back. Experiment with your content and see what type gets the most likes and shares. Adjust accordingly.

Final Thoughts + Further Reading

As with all social media platforms, you want to ensure that you’re using it the right way. Give this post a read for some tips on how to optimize your social media performance.