Videos are compelling communication tools that harness the power of imagery. And as the saying goes, a picture tells a thousand words.
But when it comes to video, we often can’t only rely on visuals to tell the entire story. Words are powerful, too. In many cases, a script is the backbone of a video, providing it with structure and direction.
When was the last time you willingly watched a video for more than three minutes? People are busier than ever and have short attention spans. Though outliers exist, the shorter your video, the more likely it is that someone will watch it to completion. (Of course, length isn't the only determinant of this. Overall, the content of your video is what's most important.)
Keeping a video short might challenge you to be ruthless about what makes the cut. To get a sense of what can get chopped, read the script aloud. Does it all make sense? If something seems superfluous, get rid of it. We'd suggest you read it to a friend and ask for honest feedback.
Don’t leave the image on too long
A still image cannot be on screen for more than a few seconds without looking strange. If the corresponding voiceover is long, make sure you have several relevant images that can be shown. If you don’t have enough photographs to cycle through, it’s important to think of what B-roll footage you could use to enhance the meaning of your words.
Stay on track
Sometimes you might have lots of messages you want to communicate through video. Don’t cover them all in one video. Rather, choose the most important one and stick to it. This will help you keep your message clean and concise, ensuring that your viewers understand your intended takeaway.
If you find that you’re struggling to choose just one message ... looks like you’ve found your inspiration for your next video. Good luck!
When you start start shooting your video, the composition of the shot is incredibly important. Be sure to skim this Framing and Composition Guide for some great tips that will maximize the effect of your message.