6 Ways to Get Your Sports Teams in the News

March 17, 2016

There's no denying it - the continued decline of the newspaper business means it’s increasingly difficult to get media attention for your teams.

Round after round of layoffs are decimating newsrooms—sports departments included.

So unless you’re heading up a high-profile Division I college athletic department, with dedicated writers reporting, tweeting and dissecting every move the school's teams makes, it can be frustrating to tell your stories.   

Publicity is a challenge. But not impossible. Here are six ways to get your teams in the news:

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The Best Ways to Console A Kid Who Just Blew The Game

February 24, 2016

The sense of pride when your child contributes to a team win is beyond description.

So is the gut-wrenching experience when it’s his or her error that costs the team a game.

If your kid screws up, it’s not the end of the world. But what’s the best way to approach them when they’re, at best, struggling with athletic self-confidence or, at worst, shattered behind the bedroom door in a pool of tears?

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How the Super Bowl has Grown in the Past 50 years

February 04, 2016

This Sunday, the Carolina Panthers and Denver Broncos will battle in the 50th Super Bowl. In wedding terms, it’s the “Golden Anniversary.”

How appropriate, because the NFL’s championship game has exploded into a larger-than-life international event — and a bottomless stream of gold for the league and its owners, players and broadcast partners.

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Why Streaming is the Next Big Thing for Pro Sports

January 28, 2016

Remember the NFL’s toe dip into live video streaming in November 2015?

Well, now they are ready to dive headfirst into streaming.

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4 Ways to Make Going to Games More Exciting

January 13, 2016

Anyone who’s in the sports industry knows it to be true: as more and more fans become complacent with the “at-home experience,” ticket revenue is in jeopardy.

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The 4 Sports Trends You Need to Know for 2016

January 06, 2016

The new year just started and we’re already starting to see some major events shake up the sports world.

The Cleveland Browns rang in the new year by firing head coach Mike Pettine and GM Ray Farmer (and hired New York Mets' Paul DePodesta as the team's chief strategy officer - we'll see if his skills make the switch from baseball to football). Perhaps more surprising is that Chip Kelly lost his gig as the head coach of the Philadelphia Eagles.

These games find ways to keep us on our toes. But the sports industry we love is made up of more than just our favorite players and quick plays. Sports is a performance-driven business.

Though we don’t yet know how they’ll play out, here are the four “business-of-sports” trends to keep an eye on this upcoming year.

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Can Virtual Reality Tech Secure You a Winning Season?

December 03, 2015

Simulated sports training (and recruiting) is now a virtual reality.

It was only a matter of time.

Virtual reality, the technology used to train pilots (and inject realism to video games) is advancing from simulated cockpits to computer-generated football fields and baseball diamonds.

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The Four Ways Major League Baseball Needs to Improve

October 16, 2015

For Major League Baseball fans, there’s nothing better than post-season. We’re in the throes of it right now, of course.

The game’s pace seems to quicken. Mistakes and heroics are magnified. TV networks bring in their A-list announcers and fill the ballparks with cameras to catch every angle and drip of emotion. Home fans are out of their minds.

As a viewer, it’s hard not to get swept up. But why does it take until October to get there? What about the other 162 games — the regular season?

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What you should know about the NFL and drones

October 06, 2015

Get ready for takeoff: the next big thing in broadcasting

The genius of sports broadcasting has always been the ability to think like a fan. And not just think, but to actually imagine Joe Fan with his beverage, brats and Barcalounger plopped down in front of the big-screen TV.

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Trophies: The Strange Way to Guarantee a Profitable Rivalry

September 24, 2015

Wacky trophies actually mean something. 

College sports rivalries develop for all sorts of reasons: Geography. Winning tradition. Insults exchanged on Twitter.

No matter the genesis, healthy rivalries are worth cultivating.They stir and maintain fan passion, especially among alums, students, corporate sponsors and the season-ticket base.

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