Jim Sweeney • August 17, 2016
Churches around the country have turned to social media to engage their members, communicate announcements, and share inspirational posts. Chances are high that if you’ve started to use social media to reach your community, your members enjoy seeing reminders of their faith on their social media feeds.
Still, many churches find that keeping an active presence on social media platforms is more work than they had initially anticipated. After all, maintaining frequency of high quality content is no easy task. That’s why many have turned to automation.
There are a number of tools, including HootSuite, Socialoomph, and Buffer, that allow you to create tweets, Facebook posts and other social content to share automatically on a schedule you determine. This has a number of advantages for those who don’t have time every day to come up with the perfect 140 characters:
Creating the content ahead of time means you have more time to put into making it better. You won’t be dashing off a tweet or Facebook post in a hurry simply because it’s been two weeks since you’ve done one.
Automating your posts means you can schedule them at regular intervals and not have to worry about a dry spell. Your followers are more likely to actively seek your content if they know they can expect new content regularly.
Approaching your social media content in weekly or monthly blocks makes it easier to view it as a whole, which lets you tie the content together and make your messaging more cohesive.
There are days you just don’t have time to log into Facebook or Instagram. Automation means your content still gets posted.
Creating content ahead of time rather than on-the-fly means you can get more people involved in the process, which should lead to better content.
Creating a week or month’s worth of content at one will save you time and headaches later.
Play around with various tools, taking the time to learn about each one, and decide which will work best for you. You'll quickly find the one you prefer and will be on your way to executing a beautiful social media strategy.
Though social media automation can save us a lot of time, it's imperative that it doesn't replace the human element altogether.
The power of social media is driven by the humanness of our interactions. Always be ready to quickly and authentically respond to someone from within your community. If you become unreachable on social media, using it instead to only pump out automated content, these platforms lose their ability to let you connect with and engage your members.
If you're not yet sure how to use social media, or want some tips on what to use it for, you'll find this post helpful: Is Your Church Using Social Media the Right Way?
Image Source: Yoel Ben-Avraham via Flickr