Sports Content Team • March 14, 2018
This post considers different ways to attract fans to your sports games. It's part of our series on sports engagement.
Modern sports marketing seems to be all about “the fan experience.” Though we don't like to acknowledge the truth in it, that expression suggests that the game itself isn’t enough of a draw anymore.
And for many fans, it isn’t.
To draw a broader audience and extend the shelf life of your events – whether it’s a conference tournament, rec league all-star game or even a league championship – you may want to consider creating fan-friendly attractions.
The folks at the NBA and MLB are obviously sports marketing masters. Learn from them!
Those home run, slam-dunk and 3-point contests were entirely manufactured to expand what traditionally was a one- day all-star game into an entire weekend extravaganza.
Major sponsors followed. So did fans.
Tap into that approach by expanding a one-off event. Here’s how:
But getting people to attend your events doesn't happen on its own: you have to do some work to build an audience. Here are 5 easy steps to promoting your biggest game of the year.