All 8 findings, charted
Each finding comes with its own chart, table, or map, including resolution views for 2024 vs 2025, views by device, broadcast length and volume by month, YouTube and Facebook shares, and a map showing viewers in every state.
FREE GUIDE
The State of Live Streaming in 2026
What two years and nearly 2 million broadcasts tell us about where people watch, how they watch, and what it all means.
Get the full guide
How we measured
24 mo.
January 2024 to December 2025
~10,000
organizations, most broadcasting regularly
8
key findings, each with the data behind it
8 live streaming trends you need to know
Curious how your live stream compares? We looked at two years of BoxCast platform data (January 2024 to December 2025) to see where people watch, how they watch, and what it all means for your next broadcast.
The short version: live streaming has outlasted the pandemic surge and become a regular habit. Most people watch on their phones, in better quality than before, and plenty tune in from well beyond the building.
Here are the highlights. The full guide has the charts, breakdowns, and numbers behind each trend, plus a six-point cheat sheet to help you put it all to work.
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Quality is climbing1080p views grew 18.5% year over year while 480p fell 18.2%. With 4K streaming now in BoxCast, we're curious to see where this goes next. |
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Most viewers are on their phonesiPhone and Android devices drove 58.2% of views, more than Windows and Mac combined. |
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Full events are the normThe average broadcast ran about 86 minutes, and that barely moved in 24 months. |
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Streaming is a weekly habitThe typical organization streamed about 11 times a month in both years, or roughly three times a week. |
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The calendar drives volumeMarch was the busiest month both years, and five-Sunday months averaged about 9% more broadcasts than four-Sunday months. |
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YouTube is gaining groundFrom December 2024 through the end of 2025, YouTube-connected broadcasts outnumbered Facebook-connected ones every month. Among the most common destination setups in 2025, 50.7% included YouTube and 48.3% included Facebook. |
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Reach goes far beyond the buildingIn a March 2024 snapshot, every US state logged remote viewers, and US broadcasts drew viewers from Canada to the Maldives. |
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Organizations stick with itMore than two-thirds of today’s customers started before or during the pandemic, and thousands have joined since. |
What's inside the full guide
A cheat sheet for your next live stream
Six practical takeaways, from checking your stream on a phone to planning for your busiest weeks, so you can put the data to work right away.
Sources you can cite
Full methodology and data notes, plus outside research from Pew, Nielsen, StatCounter, and the Hartford Institute, so you can reference the numbers with confidence.
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Start your free trial or talk with our team to see how BoxCast fits your organization’s streaming needs.
