How Streaming Can Help Your Local Government Reach a New Audience

June 13, 2017

Since their conception, cable access channels have worked to provide a level of transparency between a city government and its residents. However, as the City of Avon Lake’s Barb Cagley notes in the video below, these channels are only beneficial to the people who know to look for them.

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Preparing Your PEG Channel for a Digital World

June 07, 2017

This post talks about the future of PEG and how to prepare your team and content for the digital world. It's part of our series on local government live streaming.

The world of television programming is rapidly changing. Just a few years ago, all video content – both live and recorded – was shown on TV, brought to viewers by a combination of local broadcast networks and cable companies. Now, everything is going digital.

These days, an increasing number of people watch their favorite TV shows and must-see sporting events online. Smart TVs have turned televisions into just another screen on which we can access digital content. As people continue to "cut the cord" and choose the internet as their primary source of entertainment, the future of cable TV as we know it looks bleak.

If you're the cable access manager or communications director for your municipality, what does all this change mean for your channel and department? While the future is not certain, this post outlines various considerations.

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