Blog Posts

This post talks about what to include on your team's website. It's part of our series on sports engagement.

The power of a sports team’s website is undeniable.

In many cases, it’s your team’s first introduction to the outside world and, if done right, it can seamlessly communicate important and necessary information to your players and fans.

Despite the fact that 86.75% of the U.S. population uses the internet, many sports programs struggle to maximize their site’s potential. Below are seven important things you should include on your website.

This post talks about the audio equipment needed to add announcers to your broadcast. It's part of our series on sports live streaming.

There’s little sports fans love more than passionately fighting about issues that have no real winner: the best sports team, the best sports city, the best sport. (All answers are obviously secondary to the Cavaliers, Cleveland, basketball).

Though those topics may be heavily contested, there's one thing we're certain of: when it comes to streaming, basketball is easiest. 

This post talks about five steps you can take to reach more people with your live stream. It's part of our series on how to start live streaming.

For any organization looking to grow and expand its reach through live streaming, increasing viewership is paramount. Some people may expect viewers to flock to them just by streaming their content and walking away, but unfortunately there’s no overnight success to virality. You have to make people aware of your live streams, and you have to let them know where to access it.

In this blog post, I share five tips that can help you combat low viewership. Keep in mind that it's a process, and it does take some time to see results. However, I promise that if you put all five to use, you’ll see your numbers increase.

This post talks about ways you can make your games a better experience for fans. It's part of our series on sports engagement.

Anyone who’s in the sports industry knows it to be true: as more and more fans become complacent with the “at-home experience,” ticket revenue is in jeopardy.

Organizations aren’t losing money because there’s a lack of interest in sports. In fact, watching sports is more popular than ever: the average football television rating, for example, is up 15 percent from five seasons ago.

Still, there’s been a steady decrease in live game attendance, as 4.5 percent fewer fans are attending today’s games than they did five years ago.