Whether you've been live streaming with BoxCast for over a decade or you're new to the world of BoxCast's live audio and video platform, we wanted to share a handful of data points from 2025 that will probably surprise you and give you insight into the current state of live broadcasting technology now that we're at the halfway point of the 2020's.
This Year We Beat California
The Surprising Length People Watch
BoxCast Goes Beyond Borders
The Hero Behind the Scenes
Where Most BoxCast Streams Win
The Secret Feature With Huge Potential
The Only Metric That Really Matters
Final Thoughts
In 2025, BoxCast broadcasts reached 42.7 million viewers. To put that in perspective, California is the most populated U.S. state in 2025 with 39.4 million people. If you remove Texas and Florida, every other state has fewer than 20 million people. All of this means that BoxCast had more viewers this year than the entire population of California and at least twice as many viewers as the rest of the 47 states' populations.
If you want to get silly, Wyoming is the smallest state in the country with about 590,000 people. So if all of BoxCast’s viewers came from Wyoming and were spaced out evenly, every person in Wyoming, including babies, would need to watch more than 72 BoxCast broadcasts each to hit our 2025 annual viewership.
No matter how you look at it, that’s a lot.
When we look at every BoxCast client broadcast this year, the average stream length is 1 hour and 17 minutes. That’s a pretty impressive number in a world dominated by short form content. For instance, most shows on major streaming platforms like Netflix and Disney+ run 22 to 44 minutes. The average video on YouTube is just under 12 minutes. TikTok clocks in at about 35 seconds, and Instagram lands between 15 and 30 seconds.
So even though people today love bite size video content, there’s still a real place for longform video that goes well beyond an hour. This continues to prove that when an event is live, viewers stick around because they feel like they’re part of the action, even if they can’t be there in person.
This one’s my personal favorite because it shows how BoxCast viewers are spread all around the globe. We receive viewership from almost every country each year, but here are the top ten locations where BoxCast audiences are most concentrated.
BoxCast Flow is our proprietary streaming protocol that helps rescue live streams from bad networks when the internet dips or cuts out completely. Now, this feature might sound like an emergency flashlight that only gets pulled out every few years. That couldn’t be farther from the truth. In fact, about 50% of all BoxCast broadcasts use BoxCast Flow to help streams navigate unexpected packet loss and protect them from imperfections that range from minor and temporary to significant and long term.
This shows that you really do need a live streaming provider with optimized technology and protocols that keep your streams running strong, because the going will almost certainly get tough.
One of our core beliefs at BoxCast is that even though computers are powerful and can do plenty of things well, they weren’t really meant to stream. This is why we’ve always recommended using a hardware video encoder that’s dedicated solely to running a live stream and is built for professional excellence.
In that spirit, 2025 showed us something that we continue to be proud of. 60% of BoxCast broadcasts originated from our own hardware encoders like our legacy BoxCaster and our newest model, Spark. So even though some clients use software or third party encoders to broadcast with us, the majority continue year after year to rely on our custom streaming hardware to do the trick.
Here’s a data point that’ll probably surprise you. In 2025, more than 42,000 Sharing clips were created, and most of them were generated by AI. The Sharing feature is one part of the BoxCast platform that many users don't know about. That’s okay. We believe it’s our biggest underdog feature and our platform’s best kept secret.
Sharing lets AI automatically review your live stream and generate a collection of brief highlights you can share with your audience later. It even creates an automated summary to give viewers context about what the clip covers before they hit play. So though 42,000 is a big number, we’d love to see it grow in 2026 since it’s available to every BoxCast user, on every plan.
Though we know the end viewer’s experience is what matters most in streaming, the best way for us to measure how we’re doing at BoxCast is to keep our customers happy. We know they’ll only be happy if our tech helps them reach their streaming goals, so we view these two goals as tightly connected and a good target to aim for.
In 2025 our CSAT, or Customer Satisfaction score, came in at 97.4%. Among Software as a Service benchmark reports, that places BoxCast in the top 1% of all companies when it comes to customer satisfaction.
We’re truly honored, and our goal is to stay in this elite tier of keeping our customers, and in connection, their viewers, happy for years to come.
As we wrap up 2025, it’s clear that BoxCast users continue to create incredible live experiences that reach viewers all around the world. This year’s data shows how strong live streaming can be when reliable tech, optimized protocols, and purpose built hardware all work together to support every broadcast. We’re proud of what these numbers say about the thousands of creators who trust us each day, and we’re even more excited to keep raising the bar in 2026.
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