Often, when local governments begin live streaming their public meetings, they are surprised by the number of people tuning in to watch the broadcasts online. The number of viewers for your broadcasts is a great statistic to know, but access to even more analytics can help you learn more. These numbers give you metrics for reporting and also provide information to help improve your reach and engagement.
With BoxCast's Enhanced Analytics tool, we provide your government with the robust viewer metrics. This article breaks down the robust statistics provided by the BoxCast Dashboard.
'Total views,' a data point familiar to broadcasters in all settings, gives you a recap on the number of times a set of eyes tuned into a portion of your stream. It’s a top-level statistic that can help you figure out your reach.
'Unique viewers' shows how many different people watched part of your stream. When comparing this number to the total views, you can see how many people are repeat viewers of the same broadcast.
Average View Duration
'Average view duration' is a helpful statistic in understanding how residents watch your stream. If you have public meetings, many of your viewers will tune into a specific portion of the meeting that they care about, rather than watch the whole thing. This statistic helps you keep track of how long they watch.
'Watched broadcasts' is a metric that helps you keep track of how many different streams have been viewed in a certain amount of time. This can be helpful for understanding how long to keep around archived streams.
When Viewers Watch
'When viewers watch' includes two charts that show you the dates and the times when your viewers are tuning in to watch your video. More likely than not, you will see a large circle on the time of day at the time of your live broadcasts, signifying a high online attendance when the stream is on air. However, you may start to pick up patterns that will help you see what times of day your viewers opt to watch the archived videos on their own time.
Live vs Recorded
Many of your viewers will want to watch streams live, but others will check on your videos once they are archived. The 'live vs recorded' chart shows the proportion of your viewers watching your content in each way.
If you are streaming in high definition, your viewers who have a good network connection will be able to watch your broadcast in high definition. But what happens if your viewer is watching on their phone in the car?
In the past, they would get annoying buffering, because their phone would not be able to handle the HD stream you are sending out. However, BoxCast uses a technique called Adaptive Bitrate Streaming (ABR). ABR ensures that viewers on many kinds of devices with different capabilities and varying internet access can smoothly play a media stream.
Instead of overwhelming your viewer’s network with a video it won’t be able to play, your viewer will get a smooth video at a lower level.
All this to say, the playback quality metric let’s you know how many of your viewers are watching in an environment where they can take advantage of the full picture quality you are sending to them.
If you are streaming to multiple locations hosted by BoxCast (an embedded player on your website, a Roku channel, or an AppleTV channel, for example), this chart shows which of the streaming locations your viewers are using the most.
Mobile vs Desktop, Browser, Operating System
These three metrics give further, detailed information into the environment your viewers are using to watch your content.
Are all of the viewers of your council meetings actually tuning in from your city? The location analysis provides a report on the geography of your viewers.
What should you do with all this great data?
Having access to all these great metrics is one thing, but knowing how to improve them is another. If you are trying to figure out how to increase your viewership and viewership duration, we have a few resources that may be helpful to check out. This article talks about expanding your stream to more locations while this one talks about the importance of creating a high definition stream. The following guide can also be helpful if you are just starting to think about resident engagement: