The Four Ways Major League Baseball Needs to Improve

October 16, 2015

For Major League Baseball fans, there’s nothing better than post-season. We’re in the throes of it right now, of course.

The game’s pace seems to quicken. Mistakes and heroics are magnified. TV networks bring in their A-list announcers and fill the ballparks with cameras to catch every angle and drip of emotion. Home fans are out of their minds.

As a viewer, it’s hard not to get swept up. But why does it take until October to get there? What about the other 162 games — the regular season?

Read More

8 Reasons Why Hardware is the Best Option For Streaming

October 15, 2015

Hardware or software encoder? The battle rages on. Well, battle is a strong word, but there are important distinctions to point out between the two.

When it comes to live video streaming technology, the decision between hardware or software encoder will inevitably come up. The goal of this post is to arm you with information so that you can make the right choice that best fits your streaming needs.

Read More

What you should know about the NFL and drones

October 06, 2015

Get ready for takeoff: the next big thing in broadcasting

The genius of sports broadcasting has always been the ability to think like a fan. And not just think, but to actually imagine Joe Fan with his beverage, brats and Barcalounger plopped down in front of the big-screen TV.

Read More

5 Steps to Promoting Your Biggest Game of the Year

October 05, 2015

Rivalries. Every school knows which opponents they love to hate. And each year, teams work hard preparing for the big game when - in front of screaming crowds - they’ll face off to declare that year’s victory.

While coaches and players put in hours in the gym, on the courts and fields, there are several things you can do as an athletic director to ensure you successfully promote the big game:

Read More

Trophies: The Strange Way to Guarantee a Profitable Rivalry

September 24, 2015

Wacky trophies actually mean something. 

College sports rivalries develop for all sorts of reasons: Geography. Winning tradition. Insults exchanged on Twitter.

No matter the genesis, healthy rivalries are worth cultivating.They stir and maintain fan passion, especially among alums, students, corporate sponsors and the season-ticket base.

Read More

Kick like a girl: Div I football player makes history

September 16, 2015

Amid the blur of highlights from Saturday’s collage of college football games, perhaps the biggest news came on a mere “meaningless” extra point in a game that drew just 15,091 fans.  

The kick was sloppy, barely arching over the right side of the crossbar. It wasn’t even a game-winner.

But the kicker made history. All 5-6, 134 pounds of her.

That’s right, her.

Read More

Is $500,000 too much for a high school scoreboard? This school says no.

September 09, 2015

Scoreboard: High school football $500,000, air-conditioning 0

Is there any doubt that high school sports programs are moving toward becoming big businesses like their college brethren? Take a glance at the end zone of the Norcross (Ga.) High School football field.   

Read More

How Fantasy Football Costs Us $13 Billion Every Year

August 28, 2015

The NFL is unquestionably America’s sports pastime, and fantasy football is how Americans burn time — especially at the office.

Employers, you’ve been warned: The NFL season opener on September 10 means that time suck is all about to rev up again as fantasy football leagues across the continent (and beyond) conduct their annual player drafts. And for the following 17 weeks, participants will continue their chase for cash and bragging rights.

Read More

The Trick to Squeezing More Dollars from your Hall of Fame Banquet

July 31, 2015

The four newest members of the National Baseball Hall of Fame — Craig Biggio, Randy Johnson, Pedro Martinez and John Smoltz — were inducted last weekend, capping off a four-day celebration in Cooperstown, N.Y. And, it was all captured live on MLB Network.

Read More

Halftime: Take yours from nap time to show time

July 24, 2015

A great halftime show isn't just for the Superbowl. Top high school and college marching bands can draw and maintain a loyal audience, too. Don’t believe it? Creatively amusing halftime band shows are some of the mostly widely shared videos on YouTube.

Read More