sports engagement Blog Posts

This post talks about the importance of having a social media manager for your team. It's part of our series on sports engagement.

You’ve set up a great live stream and are ready to broadcast the success of your athletic teams for everyone to see. You’ve even set up ticketing to monetize your stream. But how do you market it?

When it comes to getting the word out about your live video streams, many experts will point you to social media platforms.

This article discusses why sports organizations at any level should have a dedicated social media manager who gives life to the team’s social media presence - someone who can create and post content, engage with viewers, and best represent your organization to a massive audience. 

This post considers different ways to attract fans to your sports games. It's part of our series on sports engagement.

Every year, fans across the country get swept up in Major League Baseball’s Home Run Derby or the NBA’s Slam Dunk Contest.

Modern sports marketing seems to be all about “the fan experience.” Though we don't like to acknowledge the truth in it, that expression suggests that the game itself isn’t enough of a draw anymore.

And for many fans, it isn’t.

To draw a broader audience and extend the shelf life of your events – whether it’s a conference tournament, rec league all-star game or even a league championship – you may want to consider creating fan-friendly attractions.

This post talks about how to engage your fans and create an incredible tournament experience. It's part of our series on sports engagement.

If you had to guess, how many American kids between the ages of 8 and 17 would you say play organized sports? Would you believe that the number falls somewhere between 21.5 - 28.7 million kids? And it’s only growing.

The youth sports space is becoming increasingly competitive as the caliber of high school play improves each year. And if parents have dreams of their kids playing at the collegiate level - you better believe they’ll start them young.  

Since playing on local or school teams simply isn’t enough anymore, club teams and tournaments have become essential to developing a child’s talent. If you’re a tournament organizer, consider these 10 factors to take your tournament to the next level.

This post talks about how to promote your athletic events and maximize engagement for your sports fans. It's the main post in our series on sports engagement.

Rivalries. Every school knows which opponents they love to hate. And each year, teams work hard preparing for the big game when - in front of screaming crowds - they’ll face off to declare that year’s victory.

While coaches and players put in hours in the gym, on the courts and fields, there are several things you can do as an athletic director to ensure you successfully promote the big game:

This post discusses different ways to grow your team's fan base. It's part of our series on sports engagement.

We all know there are few things more enjoyable than being in the stands of a great game. Emotions run high and the strangers who fill the arena seem suddenly to be best friends, brought together by the love for your team.

However, generating this enthusiasm for your team doesn’t happen automatically.

Here are three things you can do to build your fan base and foster a community that people are excited to be a part of.

This post talks about ways you can make your games a better experience for fans. It's part of our series on sports engagement.

Anyone who’s in the sports industry knows it to be true: as more and more fans become complacent with the “at-home experience,” ticket revenue is in jeopardy.

Organizations aren’t losing money because there’s a lack of interest in sports. In fact, watching sports is more popular than ever: the average football television rating, for example, is up 15 percent from five seasons ago.

Still, there’s been a steady decrease in live game attendance, as 4.5 percent fewer fans are attending today’s games than they did five years ago.