How to Recruit a Media Team for Free

Working in sports administration isn’t easy.

There’s always so much to do, whether it be to compile stats for each sport, collect information on each athlete, communicate with the conference, write press releases, update the school’s website, or something else.

Though the never-ending nature of these tasks can feel like too much to handle, most schools don’t have the funds to employ additional help. But all hope is not lost! Leveraging the following three resources you already have at your fingertips can simultaneously build your media team and develop students' skillsets.


1. Your Biggest Fans

Schools around the country are home to some of the most excitable and dedicated fans. By nature, people like to feel like they’re a part of something bigger than themselves, and showing school pride is an easy way to do just that.

Many die-hard fans would likely jump at the opportunity to get more involved with their favorite teams. Offer these stand-out fans the chance to live-tweet games, capture amazing plays and share them with the rest of your fan-base. This person will love the unique opportunity to help decide how to best represent your team to the larger community.

2. Injured Athletes

There’s little that’s more heartbreaking for players than to sit on the sidelines as their team celebrates a well-earned victory or suffers a rough loss. Though their hearts are with the team, they often feel as if they’re not contributing anything valuable.

Combat this sinking feeling by offering them the chance to manage their team’s social presence. It’s a tangible way to contribute to the organization, and since they’re a part of the team, they might be able to provide fans with insights they couldn’t get from anyone else.

3. Students Seeking Real-World Experience

Chances are that you’re surrounded by students who want hands-on experience out of the classroom to build their resumes.

Offer these students an internship that lets them contribute to your media team, whether through writing press releases, managing your social media presence, or putting together media guides. The students will gain valuable skills and can use the experience to strengthen their resumes.

If you find that you’re strapped for time and resources, know that you don’t have to do everything alone. There are several affordable ways to get help that will minimize your workload and add value to your student body.

Some students might even be so inspired by their assigned responsibilities that they pursue a career in sports media. To see how students can flourish with the right support, check out this remarkable story about a Saint Ignatius High School student.


Image Source: Mark Maybell via Flickr

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