Kick like a girl: Div I football player makes history

September 16, 2015

Amid the blur of highlights from Saturday’s collage of college football games, perhaps the biggest news came on a mere “meaningless” extra point in a game that drew just 15,091 fans.  

The kick was sloppy, barely arching over the right side of the crossbar. It wasn’t even a game-winner.

But the kicker made history. All 5-6, 134 pounds of her.

That’s right, her.

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Is $500,000 too much for a high school scoreboard? This school says no.

September 09, 2015

Scoreboard: High school football $500,000, air-conditioning 0

Is there any doubt that high school sports programs are moving toward becoming big businesses like their college brethren? Take a glance at the end zone of the Norcross (Ga.) High School football field.   

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How Fantasy Football Costs Us $13 Billion Every Year

August 28, 2015

The NFL is unquestionably America’s sports pastime, and fantasy football is how Americans burn time — especially at the office.

Employers, you’ve been warned: The NFL season opener on September 10 means that time suck is all about to rev up again as fantasy football leagues across the continent (and beyond) conduct their annual player drafts. And for the following 17 weeks, participants will continue their chase for cash and bragging rights.

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How To Give Your Player an Edge in the Recruitment Game

August 17, 2015

Nothing determines an athletic program’s long-term success quite like talent evaluation. Not even a Hall of Fame coach can squeeze winning out of a talentless roster.

That means if you have a talented player on your team, scouts are looking for them. But finding the skillset they seek is not always such an easy task. As a coach or AD, you have to help your players get recruited.

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The Trick to Squeezing More Dollars from your Hall of Fame Banquet

July 31, 2015

The four newest members of the National Baseball Hall of Fame — Craig Biggio, Randy Johnson, Pedro Martinez and John Smoltz — were inducted last weekend, capping off a four-day celebration in Cooperstown, N.Y. And, it was all captured live on MLB Network.

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Halftime: Take yours from nap time to show time

July 24, 2015

A great halftime show isn't just for the Superbowl. Top high school and college marching bands can draw and maintain a loyal audience, too. Don’t believe it? Creatively amusing halftime band shows are some of the mostly widely shared videos on YouTube.

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5 Ways to Attract Fans to Your Games

July 16, 2015

Every year, fans across the country get swept up in Major League Baseball’s Home Run Derby or the NBA’s Slam Dunk Contest.

Modern sports marketing seems to be all about “the fan experience.” Though we don't like to acknowledge the truth in it, that expression suggests that the game itself isn’t enough of a draw anymore.

And for many fans, it isn’t.

To draw a broader audience and extend the shelf life of your events – whether it’s a conference tournament, rec league all-star game or even a league championship – you may want to consider creating fan-friendly attractions.

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6 Ways to Attract Sports Fans With What You Already Have

July 09, 2015

Everybody loves a winner.

It’s how the New York Yankees became THE franchise. How the Dallas Cowboys evolved into “America’s Team.”

And how the USA’s 5-2 victory over Japan to win the Women’s World Cup Final drew the more than 25 million viewers (the largest American TV audience in history for any soccer match — men’s or women’s.)

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Learnings From Mayweather vs. Pacquiao: Make Money for Your Team

April 30, 2015

On May 2, Floyd Mayweather, Jr. and Manny Pacquiao will meet in the most anticipated boxing match this century. Revenue, both ticketed and pay-per-view, is expected to shatter records.

Should this mean anything to your sports team?

Short answer: yes.

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