Live video has emerged as a powerhouse communications tool. If done right, it provides remote viewers with the ability to feel involved in your event.
A huge component of any live experience, however, is the vibrancy and color of the environment. Though many people do not know it, colors captured on camera are often skewed from reality. A process called “white balance” addresses this head-on. This post explains everything you need to know about white balance and how it affects the quality of your videos.