How to Write a Church Newsletter People Will Read

December 07, 2016

Ah, the art of the church e-newsletter...

Though email can be a wonderful way to communicate important information to your church body, many people struggle to understand what to include in the body of their message and how to use the platform to their advantage.

This is a two-part blog-series. Last week, I discussed the logistics and best practices for creating an effective email newsletter program. This week's post focuses on how to create a newsletter that your church body will want to read....and keep reading.

Read More

6 Easy Ways Your Church Can Create Meaningful Newsletters

December 01, 2016

With all the attention paid to social media, it can be easy to overlook another great communication tool a church can use — the email newsletter.

Read More

Research Shows This is Why People Switch Churches

November 10, 2016

Approximately half of U.S. adults have looked for a new religious congregation at some point in their lives, most often prompted by a move. A 2016 Pew Research Study explored the various reasons why people switch churches and the factors that influence how they find a new one.

This post dives into the research data to further explain why people switch churches.

Read More

The Best Ways to Buy Used Video Equipment for Your Church

October 20, 2016

The cost of video equipment can be a deterrent to churches when they're considering broadcasting services. While most churches aren’t putting on movie-quality productions that require top-of-the-line gear, decent equipment will go a long way toward improving the quality of any broadcast.

Not every church has the budget to buy new equipment. The good news is that there is plenty of high-quality, used equipment out there. You just got to find it. Video lovers and audiophiles tend to be gear junkies and regularly upgrade to the latest equipment. The gear they sell or trade in to finance their habit is often only a year or two old and nearly as good as the latest model.

Here are some tips for finding affordable, reliable used video equipment:

Read More

How Your Church Can Effectively Apologize on Social Media

October 06, 2016

Though the need might seem negligible, at some point, your church might have to apologize for a miscommunication, misunderstanding, or general misstep for something it posted on social media.

The thing is, apologizing on social media isn’t the same as apologizing in person; these mediums have their own rules. This post breaks down how to effectively communicate an apology on social media.

Read More

3 Ways to Improve Your Church Announcements

September 29, 2016

Imagine if every play, concert or sports game was preceded by a lengthy monologue of related events. How long would it take before you tuned it out?

Not long.

Yet, many churches are guilty of doing exactly that. They begin each service with church announcements, a chronicle of committee meetings, bake sales, baptisms, church trips, etc. that every member must sit through before they can begin to worship.

It’s time to reconsider the tradition of church announcements. It’s 2016, and there are better ways to share information - ways that won’t delay the start of services and potentially drain the energy in the room.

Read More

5 Proven Ways Pastors Can Relax in Front of the Camera

September 22, 2016

There’s something about a camera lens that absolutely unhinges some people.

Even pastors at ease in front of large congregations can be paralyzed when they see the unblinking eye of a lens staring back at them. That not only makes for an awkward live stream, but it can actually hurt the experience for the people in the audience.

There’s no surefire way to turn someone into a natural in front of the camera, but there are ways that can help anyone relax and forget about the lens, at least for a little while. Below you’ll find several simple tips:

Read More

How to Choose the Right Microphone for Your Pastor

September 15, 2016

If you’ve been live streaming services or other church events, you realize the importance of audio quality. Few things can ruin a broadcast more thoroughly than bad sound. We’ve written before about ways to improve audio without getting into equipment, but this post deals with the types of microphones your church should use during services.

Read More

6 Reasons Your Church Should Automate Its Social Media

August 17, 2016

Churches around the country have turned to social media to engage their members, communicate announcements, and share inspirational posts. Chances are high that if you’ve started to use social media to reach your community, your members enjoy seeing reminders of their faith on their social media feeds.

Still, many churches find that keeping an active presence on social media platforms is more work than they had initially anticipated. After all, maintaining frequency of high quality content is no easy task. That’s why many have turned to automation.

Read More

Can Virtual Reality Help a Church Reach its Youth?

August 03, 2016

Don’t just read the Bible. Live in it.”

That’s the tagline of Bible VR, a faith-based tech startup that is rendering scenes from the Bible in virtual reality.

The company has filmed an extensive collection of reenacted scenes from the Bible in Israel and Palestine. The idea is to give VR viewers the sense that they are right there along with Moses parting the Red Sea or in the manger at the birth of Christ. The scenes are filmed in such a way that the actors interact with the viewer to make it seem even more realistic.

Read More