4 Ways to Make Your Church Video Announcements Great

May 26, 2017

Have you noticed that people often don’t remember what you review during your weekly church announcements? Though you might be speaking to a room full of people who hear you, it’s quite possible that not many are listening.

That’s because, as we discussed in this post, people come to church to worship and be among their fellow churchgoers, not to listen to a monologue of church announcements.

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Here's What to Remember When Writing a Church Video Script

May 18, 2017

Videos are compelling communication tools that harness the power of imagery. And as the saying goes, a picture tells a thousand words.

But when it comes to video, we often can’t only rely on visuals to tell the entire story. Words are powerful, too. In many cases, a script is the backbone of a video, providing it with structure and direction.

This is the final post in a series about video storytelling for your church. The first post discussed why video is so important. Next, we offered specific tactics to build a storyline and identify sources. This post explores a few things you’ll want to keep in mind when crafting your script.

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How to Craft a Compelling Video Story for Your Church

April 04, 2017

It’s undisputed that there’s immense power in video.

Many of us don’t even realize how pervasive of a communications tool it has become. But think of how much video content we process daily, whether it be from news, commercials, movies, or YouTube. Video's ability to simultaneously appeal to both sight and sound has captivated audiences for decades. We’re hooked!

The previous post in this series discussed why video is so important and listed several ways you could incorporate video storytelling at your church. This post offers specific tactics to build a storyline and identify your sources.

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Why Should Your Church Consider Video Storytelling?

March 24, 2017

Since the beginning of time, humans have been captivated by storytelling. In fact, research from Emory University shows that the way our brains process stories is different from the way they process anything else.

It’s why sometimes we remember vivid details from a story even days after we’ve heard it. Stories stay with us in a way that other information simply cannot.

In that vein, is it time for your church to begin telling more stories? Using video to do so offers the chance to reach audiences in new ways and present richer, more engaging content. This post explains why video is so important and lists several ways to incorporate video storytelling at your church.

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8 Easy Ways to Survey Your Congregation

March 08, 2017

If you often spend your time counseling people and offering advice, you might have a wonderful pulse on what certain members of your congregation are thinking.

But chances are, you’re hearing from only the most vocal and engaged minority who may not be representative of the entire membership. And relying upon a few to gauge what your entire membership is thinking can lead to mistaken conclusions.

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Why Are Church Choirs On the Decline?

February 10, 2017

Church choirs are on the decline, according to the most recent study on the matter.

\A 2014 National Congregations Study found that fewer white Protestant churches of all denominations have choirs, though they continued to be prevalent in black Protestant congregations and Catholic churches.

Only 40% of conservative white evangelicals said there is a choir at service, down from 63% 14 years ago. For moderate or liberal Protestant congregations, the decline was from 78% in 1998 to 50% in 2012.

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How to Include New Voices in Your Church Communications

January 30, 2017

The members of a church are what make a church so powerful. Without the people who make up the body, a church would simply be a building or gathering place.  

Too often, however, we only hear a few select voices in a church’s communications.

Any sort of exclusion is not usually deliberate; to remain consistent and efficient, many churches rely on the same staff and volunteers to put together newsletters, bulletins, and social media posts. While it’s important to keep control of church communications to avoid confusion and ensure the right messages are delivered, there should be room for a variety of voices and opinions.

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What Can Your Church Do to Attract Young Adults?

January 12, 2017

If you ever feel like your church struggles to attract and keep young adults as they transition into adulthood, you’re not alone. Churches around the world struggle with this same thing.

Many young people are less likely than older generations to be religiously affiliated or believers. Some can be resistant to outreach and others are even downright hostile to organized religion. Yet, their participation in the ministry is essential to the future of churches.

So what can you do?

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Do You Know What People Are Saying About Your Church?

January 05, 2017

Do you know what people are saying about your church?

Not what they’re saying in person or during the meetings of various church bodies, but online?

You should.

Just as the internet and social media help your church share its message with more people than ever before, these mediums allow anyone to publicly leave both positive and negative comments about your church.

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Can These Tech Trends Help Your Church Reach Members?

December 27, 2016

In recent years, many churches have turned to technology to help them spread God’s Word. Though some would argue that the use of technology in ministry can be controversial, many others would argue that such a practice is unavoidable. In fact, as Pastor Carey Nieuwhof says in his book Lasting Impact, “if the change inside the church isn’t equal to or greater than the change outside our walls, irrelevance is inevitable.”

This post explores technology trends that are aiding ministries around the world to reach their communities in new and meaningful ways.

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