This post talks addresses how local governments can build a strong social media presence to better engage with residents. It's part of our series on local government live streaming.
Social media, when used correctly, is an incredibly effective communication tool.
Still, many municipalities that run social media accounts struggle to understand what to do with them. A social presence is important, but it’s tough to build an engaging audience.
Below are five best practices that will help your city build a stronger social media presence.