How to Store and Archive City Council Videos: YouTube vs. Vimeo

August 18, 2017

When it comes to keeping archives of public meetings, different local governments operate on a variety of rules, regulations, and practices. Some governments prioritize the meeting's transparency whereas others think record-keeping is most important.

Since there’s not just one right way to go about this, it’s important for you to understand what you’re looking for in a video archiving and storage solution. The following questions will help clarify that for you:

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Government Transparency: Should Your Small Town Care?

August 02, 2017

I’ve heard it time and time again: administrators and elected officials of small towns think that their municipality is too small to use live streaming as a viable mode of transparency.

After all, “If residents were interested in the council meetings, wouldn’t they show up in person?”

This logic is faulty.

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Facebook Live: Is It Good or Bad for Your Local Government?

July 26, 2017

In early 2016, Facebook’s Mark Zuckerberg made international headlines with a bold claim: “a few years from now [...] the vast majority of the content that people consume online will be video.” His logic was easy to follow, as “most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos.”

Live video was of particular interest, as Zuckerberg proclaimed that it offers an unfiltered medium by which to share moments. His declaration brought the world’s biggest social media platform into the streaming arena and drastically increased awareness of live streaming’s power as a tool.

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How Streaming Can Help Your Local Government Reach a New Audience

June 13, 2017

Since their conception, cable access channels have worked to provide a level of transparency between a city government and its residents. However, as the City of Avon Lake’s Barb Cagley notes in the video below, these channels are only beneficial to the people who know to look for them.

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Preparing Your PEG Channel for a Digital World

June 07, 2017

The world of television programming is rapidly changing. Just a few years ago, all video content – both live and recorded – was shown on TV, brought to viewers by a combination of local broadcast networks and cable companies. Now, everything is going digital.

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Here's How to Start Live Streaming Your City Hall

May 19, 2017

City councils around the country have started to live stream their council meetings online. Not only is streaming a great way to be transparent with residents, but it’s also proven to be an incredible way to increase civic engagement.

Still, determining how to start  live streaming can seem daunting. After all, incorporating new technologies in the municipal space is often coupled with extended research and frustratingly long implementation timelines.

It doesn’t have to be that way.

This post lists three easy steps you can take to be ready to stream your public meetings.

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Why Should Local Governments Stream Their Meetings Online?

April 05, 2017

For centuries, civic engagement and a collective interest in communal affairs is what gave life to the American democracy. Residents would crowd into town halls to gain insight and contribute to what was happening in the community. Journalists and other members of the press would turn out to get the hot story for the day.

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The Best Live Video Streaming Equipment for Your Local Government

March 22, 2017

This post covers the cameras, tripods, and production equipment that we have seen work well for local government video. It's part of our series on local government live streaming.

So you’ve decided that your city hall could use some new cameras.

Regardless of whether you’re renovating your auditorium or want to start live streaming your meetings, you’ve probably noticed that there are a ton of options when it comes to equipment.

Which equipment is best for you?

After working with municipalities of all sizes to figure out the best video setup for them, we decided to put together a comprehensive list of our favorite gear.

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How Local Governments Can Build a Strong Social Media Presence

October 12, 2016

Social media, when used correctly, is an incredibly effective communication tool.

Still, many municipalities that run social media accounts struggle to understand what to do with them. A social presence is important, but it’s tough to build an engaging audience.

Below are five best practices that will help your city build a stronger social media presence.

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