4 Reasons Your Organization Needs a Strong Social Media Presence

February 26, 2018

This post addresses why having a social media presence is a crucial  part of growing your organization. It's part of our series on live streaming events.

There may be nothing in history that has revolutionized our online behavior as much as social media.

What started as a fun way to stay in touch with friends and family has grown into a medium by which organizations can share, learn from, and interact with their online audiences. Social media platforms have the power to increase brand awareness, drive prospects, convert leads and delight customers. Failure to leverage these platforms runs the risk of your organization becoming irrelevant online.

Below are four things your organization can do when it puts adequate time into building a strong social media presence: 

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How BoxCast Encodes, Ingests, Transcodes, and Delivers Live Video Streaming at Scale

February 23, 2018

BoxCast is a complete, easy-to-use live video streaming solution for organizations. Our customers vary wildly in size from small churches to pro sports teams and professional broadcasters. It is common for us to observe a single broadcast spike in viewership from a few dozen to tens of thousands of concurrent viewers very rapidly.

All the while, hundreds of other broadcasts are being live streamed around the globe. And our system automatically responds day or night to handle the load without blinking an eye.

BoxCast was built by an engineering team who focused on automation. In fact, BoxCast holds patents for automated streaming. Prior to founding BoxCast, our team built mission-critical automation systems for aviation and other industries with no margin for error. Taking this mindset, we have spent years engineering the most advanced video cloud infrastructure in the world.

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5 Steps to Promoting Your Biggest Game of the Year

February 20, 2018

This post talks about how to promote your athletic events and maximize engagement for your sports fans. It's the main post in our series on sports engagement.

Rivalries. Every school knows which opponents they love to hate. And each year, teams work hard preparing for the big game when - in front of screaming crowds - they’ll face off to declare that year’s victory.

While coaches and players put in hours in the gym, on the courts and fields, there are several things you can do as an athletic director to ensure you successfully promote the big game:

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How to View Enhanced Analytics for Your Live Stream

February 16, 2018

This post talks about how to analyze the way viewers engage with your live streams using enhanced analytics. It's part of our series on BoxCast Features.

You can grow your live streaming audience by improving the quality of your broadcasts, and by analyzing viewership data to improve your viewer's experience. The total number of viewers for your broadcasts is a great statistic to know, but access to in-depth analytics can help you learn more. These numbers give you metrics for reporting and also provide information to help improve your reach and engagement.

With BoxCast's Enhanced Analytics tool, we provide you with robust viewer metrics. This article breaks down the robust statistics provided by the BoxCast Dashboard. 

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Live Streaming Spotlight: The Cathedral Church of St. Peter

February 16, 2018

Customer: The Cathedral Church of St. Peter, St. Petersburg, FL

What they stream: Church services

Live Streaming Goals: Engage congregation and reach those who cannot attend service in person

The Setup: Single camera into the BoxCaster

Destinations: Website

 

We were recently lucky enough to speak with John V. DiPietro of Cathedral Church of St. Peter, an Episcopal cathedral in St. Petersburg, Florida. He talked to us about his BoxCast experience as well as how he was able to convince his church to stream.

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What is a Video Switcher (Mixer)?

February 13, 2018

This post covers how to add multiple camera angles using a video switcher (mixer). It gives an introduction to this piece of equipment. It's part of our series on live streaming equipment.

If you're looking to enhance the value of your live stream, integrating multiple camera angles is a great way to get started.

How? By using a video switcher.  

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3 Ways to Grow Your Team’s Fan Base

February 13, 2018

This post discusses different ways to grow your team's fan base. It's part of our series on sports engagement.

We all know there are few things more enjoyable than being in the stands of a great game. Emotions run high and the strangers who fill the arena seem suddenly to be best friends, brought together by the love for your team.

However, generating this enthusiasm for your team doesn’t happen automatically.

Here are three things you can do to build your fan base and foster a community that people are excited to be a part of.

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